Oh, You Silly Microsoft

If anything, you have to give it to them for being consistent. Although, being consistently bad at something is never really a good thing; especially when it comes to marketing.

If you haven’t seen the latest viral video campaign for Microsoft’s Windows 7 release, you are not missing much, other than another feeble attempt to rise above the stigma of PCs being slow and unreliable.  The videos, I’ll give it to them, are an interesting approach to building buzz around the new release, but the execution was pitifully delivered. If you don’t trust my judgment, take a look for yourself.

The entire purpose of the videos are to encourage Window 7 enthusiasts to host “release parties” when their copy of the operating system’s software finally arrives in the mail. Ok, you have me minimally intrigued. Then we see four embarrassingly bad actors – a hip twenty-something, a middle aged soccer mom, an elderly white woman, and a token black man – gathering in someone’s kitchen discussing how great their parties were, and the belaboring tasks they put their guests through.

Honestly, you lost me at “Windows 7 enthusiasts.”

As the soccer mom explains how she forced her guests to watch tutorials on how to use Windows 7, the hip young guy interjects about how he made all his guests take pictures within the first 30 minutes of his party, so he could make them into a screensaver… or… something. Seriously, if I found myself at one of these parties, you would find in a corner using my iPhone to contact the nearest taxi company.

The most disappointing part about this campaign, specifically from a marketing standpoint, is that Microsoft has disabled the rating and comment functions for the videos.

Shameful.

If you are going to release this type of garbage, at least stand behind it and give me a chance to tear it to shreds. It is almost as if they don’t even believe in the success of the campaign themselves.

If I have learned anything about social media and the growing groundswell that is interactivity, denying users the option of providing feedback, whether positive or negative, is only throwing fuel on the fire. The conversation about this poor excuse for a marketing campaign is still going on, only now Microsoft has to go looking for it.

But then again, maybe that is the point.  At least now they can feign denial to the highly negative feedback when all these “release parties” crash. (pun definitely intended)

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~ by dparsonsmedia on September 28, 2009.

One Response to “Oh, You Silly Microsoft”

  1. Even robbed of the option to provide negative feedback, people still found a way to mock that video. Check out the parody this site put together with a few well-timed bleeps.
    http://adland.tv/commercials/microsoft-windows-7-house-party-web-censored-version

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