Can Blogging Make You a Living?

On Monday, Technorati released the first installment of its report on the  2009 State of the Blogosphere, complete with highlights shared by CEO Richard Jalichandra at BlogWorld in Las Vegas.  In addition to supplying the blogosphere with the latest statistics concerning blogger demographics, the report raises many questions as to whether blogging can actually become a viable and primary source of income for those willing to emerge themselves within their work.

Jalichandra’s address can be viewed below.Vodpod videos no longer available.

With blogging being considered more a part of the media than ever before and corporate brands taking a dive into the blogosphere, what time better than the present for a blogger to capitalize on their work? Additionally, if nothing else, the groundswell has taught us that transparency appeals to readers and participants in social media, and blogs are notorious for being as open and transparent as they come.

Unfortunately, this leads to even more questions. How long can we place our trust in bloggers who are monetizing their writing? With 40% of current blogs making revenue with display ads, we begin to see the ethical dilemma of bloggers being influenced by their corporate sponsors. Will these blogs remain transparent and unbiased after money enters the picture?

For now, it remains to be seen how this rise in blog monetezation will affect the blogosphere as a whole, but one thing is for sure – it is more apparent to me now than every before why the newspaper I previously worked for kept their ad sales department and their news department on opposite sides of the building. Although we can always claim ethical conduct, a firm separation of the revenue source and the transparent blog content may be the only way to keep blogs as transparent and desirable as they currently seem to be.


~ by dparsonsmedia on October 22, 2009.

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