Sorenson – Giving the Competition a Squeeze

If you are a video nut like me and have done any type of video post-production from your home Mac or PC, then you probably know how useful and powerful a tool Sorenson Squeeze can be. For anyone out there not familiar, Squeeze is one of the best one-stop-shop encoding programs available for digital video.  Not only is Squeeze compatible with a variety of different codecs, but I have found it to work as seamlessly on a PC as it does a Mac, a function that not many other programs can claim.

You can understand my elation, then, when I heard that Sorenson was releasing Squeeze 6, the latest and greatest in streamlined video encoding.

Here she is! Don't you love a tearing open a new software package?

Here are some of the amazing perks:

  • Email and text message notification. Squeeze 6 can be programmed to notify clients, colleagues, friends – basically anyone you want – when a video has finished encoding.
  • Review and approval workflow. Squeeze 6 will automatically send clients password-protected video files for review and approval.
  • Publishing and syndication. When finished encoding, Squeeze 6 can automatically publish your video content to a variety of online destinations, including YouTube, Twitter, private FTP locations, and more.

In addition to all these amazing perks, the seamless workflow with Avid, Final Cut Pro, and iMovie make encoding a snap.

Ready, set... encode!


So, I know what you’re thinking. A few new perks, some fancy packaging, a sleeker user interface… is this really any better than the last version?  How is this going to help me in the long run?  What is my ROI?!

Well, if you’ve been paying attention, it’s simple really. If you set it up right, Squeeze 6 can literally cut out the middle man (that’s you) when it comes to the encoding process. Theoretically, once you have your system settings all in the right order, you can output a finished video file from your desired editing software and send it to a pre-determined folder. Squeeze 6 sees the file enter this folder and immediately begins encoding it for YouTube, Vimeo, Quicktime, and DVD authoring. When it is finished, it outputs the finished files in a predetermined folder, tweets it to your supervisor or client for review, and sends you a text message letting you know all of this has been done while you were on your lunch break.

Who’s laughing at Squeeze 6 now?


~ by dparsonsmedia on November 3, 2009.

One Response to “Sorenson – Giving the Competition a Squeeze”

  1. Squeeze 6 is simply impressive!!

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